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Flirt! Rolls Out New Fragrance

Brand teams with pop duo The Veronicas on perfume spray.

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By: TOM BRANNA

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Flirt! Cosmetics, part of Estée Lauder’s BeautyBank subsidiary, has teamed up with twin-sisters Jessica and Lisa Origliassol—aka pop-rock duo “The Veronicas”—on new a scent. Flirt Rock-n-Rebel Perfume Spray is billed as a feminine, rock-star inspired fragrance by pop rock music and “the girl bands who make that genre so exciting right now like The Veronicas,” said Julie Howard, senior vice president of marketing for Flirt! Cosmetics. As a part of their role as style ambassadors for the f...

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